April 2008

Recycle the Mundane Into the Magnificent

Eco fashion, especially in the world of bags, purses and carriers, has proven to be an inventive outlet for all kinds of recycled materials. And yes, most of these bags-even those made from such unlikely materials as candy wrappers (by Ecoist) or carpets (CarpetBags)-not only look good, but would probably draw looks of admiration from fellow bag aficionados.

The Canadian website, eco-handbags.ca, carries a large assortment of creatively adapted materials turned to wearable art from green handbag companies. There are bags made from old books, sailboat sails, juice boxes, aluminum cans, plastic bottles, neckties, cigar boxes, skateboards, candy wrappers, chopsticks, soda pop tops and bicycle tire inner tubes. And these don't look like they've been knit together from a trash bin: They are impeccably sewn one-of-a-kind accessories. The juice box cooler bag, handmade by a cooperative in the Philippines for Bazura Bags, is a great all-purpose carry-all, while the sleek Roadster Handbag made of truck tire inner tubes by English Retreads makes for a stylish everyday purse.

Ava DeMarco and her husband Rob Brandegee one day looked at used license plates and saw handbags. The couple had launched their company, Littlearth Productions, in 1993 with a mission to match style with eco-consciousness. At first, license plates were used as ornaments on recycled rubber bags. Then they became the bags themselves, twisted into colorful cylindrical purses. Now Littlearth's recycled license plate handbags can be found in more than 1,000 retail outlets and in the clutches of everyone from Oprah to Chelsea Clinton. "Everything we make is one of a kind, because all license plates are unique," says DeMarco. In one year, Littlearth recycled more than 15 tons of rubber and 40,000 license plates.

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